The “starving artist” cliché exists for a reason: no matter what kind of artist you are—actor, writer, painter, singer, photographer, dancer, etc.—earning a living is a struggle. Regardless of your talent and experience, which school you attended, or where you took an apprenticeship or internship, you will have to market yourself in order to sell your art. In fact, self-promotion is perhaps the most important way to turn your artistic passion into a full-fledged career. Thankfully the Internet has made it easier than ever to bring attention to your art form, if you know how to use it to your advantage.
In order to produce something of value, you have to have something of value to draw on. But too many of us forget that we have to “fill up our own well” before we can fill anyone else’s.
As an artist in today’s changing environment it is vital to create a marketing strategy capable of meeting the demands created by tense competition. Different areas to focus on for marketing include: identifying and promoting to your target market, carefully select what you pay for as an artist and compare the advantages and disadvantages before making a decision, seek alternate means of exposure, and explore different options for getting your art “seen” by your target market.